STRATEGIES FOR DEVELOPING PRAGMATIC COMPETENCE THROUGH INTERACTIVE MEDIA TECHNOLOGIES
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This article examines strategic approaches to fostering pragmatic competence in language learners through the use of interactive media technologies. Emphasizing the fusion of pedagogical innovation and digital advancement, the paper explores how tools such as virtual simulations, interactive video content, gamified platforms, and social media interactions can provide learners with meaningful exposure to contextually appropriate language use. It argues that the dynamic, participatory nature of interactive media encourages authentic engagement with language in use, thereby supporting the development of both sociopragmatic and pragmalinguistic skills essential for effective intercultural communication.
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