IMPROVING STRATEGIC MANAGEMENT OF SMALL BUSINESS DEVELOPMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION OF THE ECONOMY
DOI:
https://doi.org/10.5281/zenodo.20024149Keywords:
small business, strategic management, digital transformation, competitiveness, efficiency, integral indicator, adaptive strategy, risk, digital economyAbstract
This article examines the theoretical and methodological foundations for improving the strategic management of small business development in the context of digital transformation of the economy. The necessity of transitioning from traditional management models to adaptive strategic approaches based on the use of digital technologies, data-driven solutions, and platform-based tools is substantiated. A methodology for the integral assessment of the effectiveness of strategic management in small businesses is proposed, taking into account organizational, economic, and digital factors. A mechanism for the formation of an adaptive development strategy aimed at enhancing competitiveness and sustainability of small businesses under conditions of market uncertainty is developed. The practical significance of the research lies in the applicability of the proposed approaches in the activities of small business entities, ensuring improved managerial decision-making efficiency and reduced entrepreneurial risks.
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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
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