COMPETITIVENESS STRATEGIES OF HIGHER EDUCATION INSTITUTIONS
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This article examines the competitiveness strategies of higher education institutions in the context of globalization and digital transformation. The study focuses on the mechanisms that enhance the reputation, academic quality, and innovation capacity of universities. It also explores how strategic management, international partnerships, digital technologies, and research excellence can contribute to institutional competitiveness in the global education market. The research highlights the importance of adopting entrepreneurial and innovation-oriented models to ensure sustainable development and global integration of universities, with particular emphasis on the experience and prospects of Uzbekistan.
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