IMPROVING QUALITY MANAGEMENT AND INCREASING PRODUCT COMPETITIVENESS BASED ON INNOVATIVE APPROACHES
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Abstract
In today's rapidly evolving global market, maintaining high-quality standards whilst ensuring product competitiveness has become a critical challenge for businesses. Traditional quality management systems often fail to keep pace with changeable customer demands and technological advancements. This paper examines the role of innovative approaches—such as digital transformation, real-time data analysis, and agile methodologies—in improving the effectiveness of quality management. By integrating innovation into quality processes, companies can minimize production inefficiencies, improve customer satisfaction, and strengthen their competitive edge. The study analyzes both theoretical frameworks and practical implementations, offering recommendations for companies aiming to remain relevant and resilient in an increasingly competitive environment.
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