FINANCIAL STRATEGIES IN ENTREPRENEURSHIP AND METHODS OF ATTRACTING INVESTMENTS IN SMALL AND MEDIUM BUSINESSES
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This article is devoted to the study of financial strategy formation and modern methods of attracting investments in the entrepreneurial activities of small and medium-sized enterprises (SMEs). The paper examines issues of financial management in small businesses, ways to increase resource efficiency, preparation of investment projects, and mechanisms for utilizing various sources of financial resources. The research highlights the development of effective financial strategies to ensure the financial stability of SMEs, manage liquidity risks, increase profitability, and strengthen market competitiveness. The article also analyzes both traditional and innovative methods of attracting investments necessary for the development of startup projects and existing businesses. The practical part presents a comparative analysis of the financial difficulties of SMEs, opportunities for using bank loans, venture capital, angel investments, crowdfunding platforms, and state support programs.
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