STRATEGIC MEDIA MANAGEMENT: BALANCING CREATIVITY AND BUSINESS
DOI:
https://doi.org/10.55640/Keywords:
media management, creativity, digital economy, strategic leadership, audience monetizationAbstract
This article examines the strategic role of media management in maintaining a sustainable balance between creative innovation and commercial profitability. In today’s rapidly transforming media landscape, media organizations must simultaneously protect artistic originality and ensure economic efficiency. The study explores theoretical foundations and practical applications of strategic media management, emphasizing its growing importance in global digital markets.
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References
[1] Küng, L. (2017). Strategic Management in the Media: Theory to Practice. SAGE Publications.
[2] Aris, A., & Bughin, J. (2009). Managing Media Companies: Harnessing Creative Value. Wiley-Blackwell.
[3] Napoli, P. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. Columbia University Press.
[4] Doyle, G. (2013). Understanding Media Economics. SAGE Publications.
[5] Picard, R. G. (2016). “The Economics of Content Creation,” Journal of Media Business Studies.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
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Japan
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Australia
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China
India
