INNOVATIVE APPROACHES TO EDUCATION MANAGEMENT IN MEDIA AND BUSINESS SCHOOLS
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Abstract
This article explores modern strategies in education management within media and business schools, focusing on how institutions adapt to digital transformation and industry demands. The paper analyzes theoretical principles and practical models for integrating entrepreneurship, creativity, and technological literacy into educational programs. It emphasizes the importance of a competency-based learning approach to prepare students for leadership roles in the global media and business ecosystem.
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References
[1] Picciano, A. (2017). The Strategic Use of Digital Learning in Education. Routledge.
[2] Deal, T. & Peterson, K. (2016). Shaping School Culture: The Heart of Leadership. Jossey-Bass.
[3] Küng, L. (2017). Strategic Management in the Media: Theory to Practice. SAGE Publications.
[4] Mintzberg, H. (2015). Managing the Business of Schools. Harvard Education Press.
[5] UNESCO (2023). Reimagining Education for the Digital Age. Global Education Monitoring Report.