THE ROLE OF MODERN TECHNOLOGIES IN TOURISM: FROM ONLINE BOOKING TO VIRTUAL TOURS
DOI:
https://doi.org/10.55640/Keywords:
tourism, digital technology, online booking, augmented reality (ar), virtual reality (vr), mobile applications, smart tourism, customer experience, destination marketing, innovation.Abstract
Modern digital technologies have revolutionized the tourism industry by reshaping how tourists plan, experience, and interact with destinations. This paper explores the transformative impact of online booking platforms, Augmented Reality (AR), Virtual Reality (VR), and mobile applications on tourism development. By integrating these technologies, the tourism sector enhances operational efficiency, customer engagement, and personalized experiences. The study also examines the synergistic relationship between these tools, emphasizing how their combined use creates a comprehensive digital ecosystem that supports sustainable and smart tourism.
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