THE IMPORTANT ASPECTS OF USING ADVERTISING TEXTS IN FOREIGN LANGUAGE TEACHING

Authors

  • Abduqodirova Sitora Namangan State University

DOI:

https://doi.org/10.55640/

Keywords:

foreign language, advertising text, education, communicative approach, psycholinguistics, creative thinking, pragmatic meaning.

Abstract

This article analyzes the significance of using advertising texts as educational material in foreign language teaching, focusing on their psycholinguistic and cultural aspects, as well as their role in developing students’ communicative competence. It emphasizes that advertising texts serve as an effective tool for implementing a communicative approach in language learning, creating a real language environment, and fostering intercultural communication skills among learners.

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References

1. Кара-Мурза Е. С. Реклама: дискурс, функциональный стиль, жанр? // Стереотипность и творчество в тексте: межвуз. сб. науч. трудов. 2010.

2. Leech, G. (1966). English in Advertising: A Linguistic Study of Advertising in Great Britain. London: Longman.

3. Gilmore, A. (2007). Authentic materials and authenticity in foreign language learning. Language Teaching, 40(2)

4. Isakova, D. B. (2024). Innovative approaches in foreign language teaching. In Arab Language in the Era of Globalization: Innovative Approaches and Teaching Methodology, International Scientific-Practical Conference, 1(12), 174–178.

5. Djurayeva, V., Yaxshiboyeva, H., & Ibragimova, N. (n.d.). Authentic materials in foreign language teaching and their significance. Theoretical Aspects in the Formation of Pedagogical Sciences (International Scientific Online Conference).

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Published

2025-11-13

Issue

Vol. 4 No. 10 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

THE IMPORTANT ASPECTS OF USING ADVERTISING TEXTS IN FOREIGN LANGUAGE TEACHING. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(10), 779-782. https://doi.org/10.55640/

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