THE IMPACT OF TRANSLATION ACCURACY ON TOURIST SATISFACTION IN MULTILINGUAL DESTINATIONS
DOI:
https://doi.org/10.55640/Keywords:
translation quality, tourist satisfaction, multilingual destinations, cross-cultural communication, linguistic accuracy, travel experienceAbstract
Translation plays a critical role in shaping tourist experiences in multilingual destinations. Accurate, clear, and culturally appropriate translations influence how tourists perceive local services, understand cultural content, and navigate unfamiliar environments. This article explores the impact of translation accuracy on tourist satisfaction, highlighting the importance of linguistic quality in signage, brochures, menus, websites, and guided experiences. Poor translation can lead to confusion, misunderstanding, and dissatisfaction, whereas high-quality translation enhances trust, accessibility, and overall visitor enjoyment.
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References
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Katan D. Translating Cultures: An Introduction for Translators, Interpreters and Mediators. Routledge, 2014
Crespo-Fernández E. Translation and Tourism: Intercultural Communication and Visibility in a Globalized World. Multilingual Matters, 2017
Pym A. Exploring Translation Theories. Routledge, 2017
UNWTO. Tourism and Languages: A Framework for Translating Global Strategies into Local Realities, 2020
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Germany
United States of America
Italy
United Kingdom
France
Canada
Uzbekistan
Japan
Republic of Korea
Australia
Spain
Switzerland
Sweden
Netherlands
China
India