CULTURAL CHALLENGES IN TRANSLATION
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Abstract
This article examines cultural challenges in translation as one of the most complex issues in translation studies. Translation is not only a linguistic process but also a cultural act that requires deep understanding of both source and target cultures. The study aims to identify major types of culture-specific elements and analyze strategies used to overcome cultural barriers in translation. The research is based on qualitative analysis of theoretical sources and practical examples from literary and non-literary texts. The findings demonstrate that cultural competence and appropriate translation strategies significantly contribute to achieving equivalence and effective cross-cultural communication.
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