CULTURAL MEDIATION IN TOURISM: THE ROLE OF TOUR GUIDES AS INTERCULTURAL COMMUNICATORS

Authors

  • Narzullaeva Nilufar Sadulla kizi 3rd year student of Tashkent State University of Oriental Studies

DOI:

https://doi.org/10.55640/

Keywords:

cultural mediation, tourism, tour guides, intercultural communication, cultural competence, cross-cultural interaction

Abstract

 Tour guides play a vital role in facilitating cultural mediation between tourists and host communities, acting as bridges that connect diverse cultural perspectives. This article examines the importance of tour guides as intercultural communicators who help promote mutual understanding, respect, and positive cultural exchange within tourism contexts. The paper explores modern approaches to cultural mediation in tourism, the skills required by tour guides, and the challenges they face in effectively managing cultural differences. Recommendations for enhancing the role of tour guides in intercultural communication are also discussed.

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References

Pizam A. International Encyclopedia of Hospitality Management, 2010.

Reisinger Y. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications, IGI Global, 2012.

Meethan K. Tourism in Global Society: Place, Culture, Consumption, Palgrave Macmillan, 2001.

Lynch P. The Tourism Reader, Routledge, 2011. Hollinshead K. Culture and Tourism: The Human Dimension, Routledge, 2006.

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Published

2025-08-28

Issue

Vol. 4 No. 7 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

CULTURAL MEDIATION IN TOURISM: THE ROLE OF TOUR GUIDES AS INTERCULTURAL COMMUNICATORS. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(7), 486-489. https://doi.org/10.55640/

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