MECHANISMS FOR DEVELOPING THE COMMUNICATIVE AND ECOLOGICAL CULTURE OF GUIDES IN SUSTAINABLE ECOTOURISM
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Abstract
This article explores the mechanisms for developing communicative and ecological culture among professional tour guides in sustainable ecotourism. The study emphasizes the importance of communication skills, environmental awareness, and ethical behavior in ensuring responsible tourism practices. It also highlights pedagogical and methodological strategies that contribute to the formation of ecological consciousness and intercultural competence among guides. The findings show that integrating environmental education with communicative training enhances the sustainability and cultural value of tourism experiences.
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References
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