WAYS TO IMPROVE QUALITY AND COMPETITIVENESS IN THE SERVICE SECTOR

Abstract

 The service sector plays a vital role in economic growth, employment generation, and improving the quality of life. In the context of increasing competition and rapidly changing customer expectations, improving service quality and competitiveness has become a strategic priority for service enterprises. This study examines the key factors influencing service quality and organizational competitiveness, including employee competence, digital transformation, customer relationship management, innovation, and quality management systems. The research is based on a review of scientific literature, comparative analysis, and analytical evaluation of modern service management practices. The findings indicate that investments in technology, staff development, and customer-oriented strategies significantly enhance service performance and competitive advantage. The study concludes that continuous quality improvement and innovation are essential for achieving sustainable growth and long-term success in the service sector.