PROBLEMS AND SOLUTIONS IN IMPLEMENTING CRM SYSTEMS IN THE SERVICE SECTOR

Authors

  • Urazov Sadulla Shodiyevich, Tursunov Akmal Norboyevich Samarkand Institute of Economics and Service

DOI:

https://doi.org/10.55640/

Keywords:

CRM systems, customer relationships, business processes, information technology, customer base, sales management, marketing strategy, service quality, digital management, efficiency.

Abstract

 This article presents a detailed analysis of the nature, functions, and role of CRM systems in business. CRM is viewed as a strategic tool that improves the effectiveness of customer relationship management.

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References

1.Buttle, F. (2009). Customer Relationship Management: Concepts and Technologies. London: Routledge.

2.Payne, A., & Frow, P. (2005). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69(4), 167–176.

3.Peppers, D., & Rogers, M. (2011). Managing Customer Relationships: A Strategic Framework. John Wiley & Sons.

4.Greenberg, P. (2010). CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques. McGraw-Hill.

5.Kumar, V., & Reinartz, W. (2016). Creating Enduring Customer Value. Journal of Marketing, 80(6), 36–68.

6.Axmedov, S. (2018). Mijozlar bilan munosabatlarni boshqarish tizimlari va ularning biznesdagi ahamiyati. Toshkent: Iqtisodiyot nashriyoti.

7.Qodirov, B. (2020). Raqamli marketing va CRM tizimlari. Toshkent: Fan va Texnologiya nashriyoti.

8.Yo‘ldoshev, D. (2019). Tashkilotlarda mijozlar bazasini boshqarish. Toshkent: Iqtisodiyot va menejment nashriyoti.

9.Rustamov, A. (2021). CRM tizimlarini joriy etishning samaradorligi va tajribalari. Toshkent: Biznes va boshqaruv nashriyoti.

10.Tursunov, E. (2017). Korxonalarda mijozlar bilan samarali munosabatlarni yo‘lga qo‘yish. Toshkent: Iqtisodiyot nashriyoti.

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Published

2026-03-23

Issue

Vol. 5 No. 03 (2026): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

PROBLEMS AND SOLUTIONS IN IMPLEMENTING CRM SYSTEMS IN THE SERVICE SECTOR. (2026). Journal of Multidisciplinary Sciences and Innovations, 5(03), 1777-1780. https://doi.org/10.55640/

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