INTEGRATION OF MARKETING AND LOGISTICS IN THE SALES AND AFTER-SALES SERVICE SYSTEM
DOI:
https://doi.org/10.55640/Keywords:
marketing, logistics, integration, sales, after-sales service, supply chain, customer focus, crm system, digitalization, competitiveness.Abstract
In this article, we examine the theoretical and practical aspects of integrating marketing and logistics within sales and after-sales service. The article analyzes the main models for integrating marketing and logistics processes, identifying their advantages and risks. Particular attention is paid to digitalization and the use of CRM systems, which help strengthen customer relationships and improve service efficiency.
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