METHODS FOR EVALUATING THE EFFECTIVENESS OF CONTENT MARKETING IN SOCIAL NETWORKS
DOI:
https://doi.org/10.55640/Keywords:
Content marketing, social networks, effectiveness evaluation, engagement rate, conversion, ROI, analytics, customer loyalty, brand awareness.Abstract
This article examines the main methods for evaluating the effectiveness of content marketing in social networks. It highlights both quantitative and qualitative indicators such as engagement rate, reach, conversion rate, customer loyalty, and brand awareness. The study emphasizes the importance of using analytical tools, KPIs, and ROI calculations to measure the impact of social media campaigns. Moreover, the role of consumer feedback and sentiment analysis in assessing the long-term effectiveness of content strategies is discussed. The findings show that an integrated approach combining metrics, customer perception, and business objectives provides the most accurate evaluation of social media content marketing effectiveness.References
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