THE CURRENT STATE AND DEVELOPMENT POTENTIAL OF THE DIGITAL MARKETING MARKET IN UZBEKISTAN

Authors

  • Fayzullayeva Rushana Amrullo qizi Master’s Student at the University of World Economy and Diplomacy

DOI:

https://doi.org/10.55640/

Keywords:

digital marketing, Uzbekistan, online advertising, social media, SEO, content marketing, e-commerce

Abstract

 This article analyzes the current state of the digital marketing market in Uzbekistan, its main trends, opportunities, and challenges. The widespread adoption of digital technologies and internet services has led to significant growth in the sector. The article also highlights the development of digital marketing infrastructure in Uzbekistan, the opportunities it creates for businesses, and the promising directions of the industry.

References

1. DataReportal. (2025). Digital 2025: Uzbekistan. Retrieved from https://datareportal.com/reports/digital-2025-uzbekistan

2.NapoleonCat. (2025). Facebook users in Uzbekistan – January 2025. Retrieved from https://napoleoncat.com/stats/facebook-users-in-uzbekistan/2025/01/

3.UzDaily. (2025, January 8). Number of mobile subscribers in Uzbekistan reaches 36.3 million. Retrieved from https://www.uzdaily.uz/en/number-of-mobile-subscribers-in-uzbekistan-reaches-363-million/

4.Ministry for Development of Information Technologies and Communications of the Republic of Uzbekistan. (2020). Digital Uzbekistan – 2030 Strategy. Retrieved from https://mitc.uz/en/news/view/strategy-digital-uzbekistan-2030

5.Sodiqov, B. (2023). Influencer marketingning O‘zbekistondagi rivojlanish tendensiyalari. O‘zbekiston marketing va innovatsiyalar jurnali, 7(2), 45–52.

6.Karimov, A., & Tursunova, N. (2022). Raqamli marketing strategiyalarining samaradorligini baholash vositalari. Toshkent moliya instituti ilmiy axboroti, 3(49), 33–39

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Published

2025-06-08

How to Cite

THE CURRENT STATE AND DEVELOPMENT POTENTIAL OF THE DIGITAL MARKETING MARKET IN UZBEKISTAN. (2025). International Journal of Political Sciences and Economics, 4(06), 16-19. https://doi.org/10.55640/

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