DIGITAL MARKETING STRATEGIES IN THE ECONOMIC ENVIRONMENT
DOI:
https://doi.org/10.55640/Keywords:
digital marketing, uzbekistan, seo, smm, content marketing, contextual advertising, data analytics, consumer behavior, competitiveness.Abstract
In the context of the digital transformation of the economy of Uzbekistan, marketing strategies are acquiring new forms and tools. In this article, we consider the key aspects of digital marketing, including content marketing, SEO, SMM, contextual advertising and data analytics. We pay special attention to the adaptation of marketing strategies to the specifics of the Uzbek market, as well as the prospects for their further development.
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