Exploring the Power of Social Media in the FMCG Industry: A Case Study of Bangladesh

• Andrzej Dabrowski

  Faculty of Economics, University of Gdansk, Gdansk, Poland

This study, Exploring the Power of Social Media in the FMCG Industry: A Case Study of Bangladesh, investigates the impact of social media on the fast-moving consumer goods (FMCG) market in Bangladesh. As digital platforms increasingly shape consumer behavior, FMCG companies are leveraging social media to engage with consumers, enhance brand visibility, and drive sales. This research examines how various social media platforms influence consumer purchasing decisions, brand perception, and marketing strategies within the FMCG sector in Bangladesh. Using a case study approach, data is collected through surveys and interviews with industry experts, marketers, and consumers to understand the effectiveness of social media campaigns and their role in shaping market trends. The findings indicate that social media plays a pivotal role in creating direct connections between brands and consumers, fostering brand loyalty, and providing a platform for real-time customer feedback. The study also highlights the challenges of managing online reputation and the need for effective content strategies to maximize engagement. By exploring the evolving role of social media, this study offers valuable insights for FMCG companies looking to harness the power of digital marketing to strengthen their position in the Bangladeshi market.

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