THE PRAGMATIC AND COGNITIVE MECHANICS OF LEXICAL EVALUATION: EXPRESSING ATTITUDES IN ENGLISH SPORTS DISCOURSE
DOI:
https://doi.org/10.55640/Keywords:
Sports Discourse, Evaluative Language, Appraisal Theory, Lexical Devices, Metaphorical Conceptualization, Contextual Synonymy, Phraseological Units, English Linguistics.Abstract
This article systematically investigates the role of lexical devices in expressing attitudes within contemporary English sports discourse. By examining the intersection of sociolinguistics, cognitive metaphor theory, and Systemic Functional Linguistics, the study explores how commentators, journalists, and fans utilize evaluative language to frame competitive narratives. The analysis focuses on three primary lexical mechanisms: metaphorical conceptualization, contextual synonymy, and phraseological units. Utilizing Appraisal Theory as a foundational framework, this research elucidates how subsystems of Attitude, Engagement, and Graduation are linguistically encoded to shape audience alignment, construct heroic or adversarial identities, and modulate the emotional intensity of live broadcasts. The findings underscore that lexical choices in sports communication transcend mere descriptive reporting; they act as profound cognitive and pragmatic tools that reflect, enforce, and manipulate sociocultural values within the competitive ecosystem.
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References
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