CONCEPTUAL FOUNDATIONS OF ART MANAGEMENT IN IMPROVING INNOVATIVE MANAGEMENT WITHIN HIGHER EDUCATION INSTITUTIONS
DOI:
https://doi.org/10.55640/Keywords:
higher education, innovative management, art management, creativity, corporate culture, transformation, flexibility.Abstract
This article explores the conceptual foundations of the art management approach in modernizing the management system of higher education institutions (HEIs) and fostering an innovative environment within them. Today, the transformation of higher education demands not only technological upgrades but also creative and flexible management models. The paper analyzes how the aesthetic, motivational, and flexibility principles of art management can be integrated into the governance of higher education. As a result of the study, a structural-functional model designed to enhance the efficiency of innovative management in HEIs is proposed, and its practical significance is discussed.
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