CHARACTERISTICS OF INTERNATIONAL BUSINESS
DOI:
https://doi.org/10.55640/Keywords:
international business, globalization, cultural factors, legal norms, strategic management, sustainable development, currency risks, logistics, supply chain.Abstract
This article analyzes the specific features of conducting international business and highlights its complex and multifaceted nature. The study examines cultural, social, political, legal, and economic factors of the international business environment through an integrated approach. It also covers global logistics, supply chain management, human resource management, market entry strategies, and the integration of international legal norms into national legislation. Currency volatility, political instability, trade barriers, and cultural differences are evaluated as major factors influencing international business activities. The findings show that strategic flexibility, risk management, and a comprehensive approach are essential for ensuring competitive advantage in the global market.
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References
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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

Germany
United States of America
Italy
United Kingdom
France
Canada
Uzbekistan
Japan
Republic of Korea
Australia
Spain
Switzerland
Sweden
Netherlands
China
India