STRATEGY FOR STRENGTHENING COMPETITIVENESS THROUGH IMPROVING PRODUCT QUALITY
DOI:
https://doi.org/10.55640/Keywords:
Product quality, competitiveness, strategy, market economy, innovation, quality management, consumer demand, sustainable developmentAbstract
This scientific article provides an in-depth theoretical and practical analysis of the issues related to enhancing the competitiveness of enterprises and the national economy through improving product quality. Within the scope of the study, the economic essence of the concept of quality, its role within market mechanisms, and the intrinsic relationship between quality and competitiveness are thoroughly examined. In addition, the importance of quality-based competitive strategies under modern global market conditions, as well as their interconnection with innovation, technological modernization, management systems, and human capital, is highlighted. The results of the analysis substantiate that improving product quality not only ensures consumer satisfaction but also serves as a crucial factor in achieving sustainable development, strengthening export potential, and forming long-term competitive advantages for enterprises.
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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
Germany
United States of America
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United Kingdom
France
Canada
Uzbekistan
Japan
Republic of Korea
Australia
Spain
Switzerland
Sweden
Netherlands
China
India
