THE LANGUAGE OF EMOTIONS IN DIGITAL COMMUNICATION TRANSFORMATION OF EXPRESSIVE MEANS

Abstract

This article examines the development of emotional language in digital communication. It analyzes the changes in the system of expressive means that arise during the transition from traditional written forms to multimodal digital communication. Particular attention is paid to new graphic and visual elements that compensate for the loss of intonation and nonverbal cues in oral speech. It is shown that the digital environment generates a new emotional grammar that combines verbal, symbolic, and visual components. The functions of emotional markers in the processes of self-presentation, social identification, and interpersonal interaction are considered. The risks of emotional standardization and the loss of individual style in the context of the widespread use of formulaic means of expressing feelings are emphasized. It is concluded that the transformation of emotional language in the digital environment reflects profound changes in modern communication and requires further philological research.