PRAGMALINGUISTIC FEATURES IN TOURISM TEXTS: A COMPARATIVE ANALYSIS OF UZBEK AND ENGLISH
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This study investigates the pragmalinguistic features employed in tourism promotional texts in Uzbek and English languages. Using a corpus of tourism materials from both languages, we analyze how linguistic devices function pragmatically to attract tourists and promote destinations. Findings reveal significant differences in the deployment of deixis, speech acts, politeness strategies, and cultural references between Uzbek and English tourism texts. These differences reflect not only linguistic variations but also cultural values and communication norms. The results provide insights for tourism text creators, translators, and marketers seeking to develop effective cross-cultural communication strategies in tourism promotion.
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