INCREASING INSTITUTIONAL READINESS AND EFFICIENCY OF DEVELOPING E-COMMERCE PLATFORMS BASED ON ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY

Authors

  • Danayeva Zulhumor Abdusodiq kizi,Ulugmurodov Farxod Faxriddinovich Samarqand iqtisodiyot va servis instituti talabasi,SamISI raqamli iqtisodiyot kafedrasi "Raqamli iqtisodiyot" kafedrasi Katta oʻqituvchisi

DOI:

https://doi.org/10.55640/

Keywords:

Digital Economy; Artificial Intelligence; Electronic Commerce; Institutional Readiness; Platform Efficiency; Digital Governance; AI Adoption; Platform Economy; Innovation Ecosystem; Digital Transformation.

Abstract

 The rapid expansion of the digital economy has accelerated the transformation of global commercial systems and led to the formation of artificial intelligence-based e-commerce ecosystems. In this process, AI technologies are becoming one of the key factors determining the competitiveness, scalability, and operational efficiency of digital platforms. At the same time, significant differences remain between countries in institutional readiness, regulatory quality, digital governance capacity, and the level of development of innovation ecosystems. Although the existing scientific literature has mainly focused on the technical aspects of technology adoption and platform efficiency, the institutional factors of AI-based e-commerce efficiency have not been systematically studied.

Downloads

Download data is not yet available.

References

1.World Bank. (2024). World development report 2024: Digital transformation and inclusive growth. World Bank Publications.

2.OECD. (2024). OECD digital economy outlook 2024: Harnessing AI and data for productivity. OECD Publishing. https://doi.org/10.1787/digital-economy-outlook-2024-en

3.World Economic Forum. (2024). Global digital trust report 2024: Building trust in the AI economy. WEF.

4.Republic of Uzbekistan. (2030). Raqamli O‘zbekiston – 2030 strategiyasi. Toshkent: O‘zbekiston Respublikasi Vazirlar Mahkamasi.

5.North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge University Press.

6.UNCTAD. (2024). Digital economy report 2024: Shaping an inclusive digital future. United Nations.

7.Stanford Institute for Human-Centered AI. (2025). AI index report 2025. Stanford University.

8.Brynjolfsson, E., & McAfee, A. (2014). The second machine age. W. W. Norton.

9.Brynjolfsson, E., Rock, D., & Syverson, C. (2021). The productivity J-curve: How intangibles complement general purpose technologies. American Economic Journal: Macroeconomics, 13(1), 333–372.

10.Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.

11.Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478.

12.Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.

13.Rogers, E. M. (2003). Diffusion of innovations (5th ed.). Free Press.

14.Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution. W. W. Norton.

15.Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2017). Platform ecosystems: How developers invert the firm. MIT Sloan Management Review, 58(4), 1–10.

16.Cusumano, M. A., Gawer, A., & Yoffie, D. B. (2019). The business of platforms. Harper Business.

17.Gawer, A. (2014). Bridging differing perspectives on technological platforms. Research Policy, 43(7), 1239–1249.

18.Jacobides, M. G., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39(8), 2255–2276.

Downloads

Published

2026-06-07

How to Cite

INCREASING INSTITUTIONAL READINESS AND EFFICIENCY OF DEVELOPING E-COMMERCE PLATFORMS BASED ON ARTIFICIAL INTELLIGENCE IN THE DIGITAL ECONOMY. (2026). Journal of Multidisciplinary Sciences and Innovations, 5(6), 300-309. https://doi.org/10.55640/

Similar Articles

1-10 of 2586

You may also start an advanced similarity search for this article.