INNOVATION IN BANKING SERVICES AMID THE RISE OF THE DIGITAL ECONOMY: STRATEGIC APPROACHES AND GLOBAL TRENDS
DOI:
https://doi.org/10.55640/Keywords:
Digital Banking, Fintech, Artificial Intelligence, Open Banking, Big Data, Blockchain, Banking-as-a-Platform, Digital TransformationAbstract
The article explores the transformative impact of digital technologies on the banking sector within the evolving digital economy. It examines strategic approaches adopted by banks, such as Banking-as-a-Platform and open banking, to enhance efficiency and customer engagement. The study highlights the integration of artificial intelligence, machine learning, big data analytics and blockchain in banking operations, emphasizing their roles in fraud detection, personalized services and operational optimization. It also discusses the emergence of fintech collaborations, regulatory frameworks like PSD2 and the shift towards digital-only banking models. The article underscores the necessity for traditional banks to embrace digital transformation to remain competitive and meet the evolving expectations of digitally savvy customers.
Downloads
References
1.Bakoeva, G. M. (2025). Banking innovations in the digital economy: Theory and practice [Monograph]. Tashkent: University of World Economy and Diplomacy, Ministry of Foreign Affairs of the Republic of Uzbekistan; Novateur Publication.
2.Kumar, A. (2024). Redefining finance: The influence of artificial intelligence (AI) and machine learning (ML). Transactions on Engineering and Computing Sciences, 12(4), 59–69.
3.Stefanelli, V., Manta, F., & Toma, P. (n.d.). Digital financial services and open banking innovation: Are banks becoming invisible? University of Salento, Department of Economic Sciences.
4.Samiyeva G. T., Shakhnoza E. THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF THE DEVELOPMENT OF SMALL BUSINESS AND PRIVATE ENTREPRENEURSHIP IN THE REGION BASED ON THE CONCEPT OF “KAIZEN” //JOURNAL OF INTERNATIONAL SCIENTIFIC RESEARCH. – 2025. – Vol. 2. – No. 1. – P. 296-304.
5.Samiyeva G. World experience in the use of monetary and in-kind transfers in social security //GREEN ECONOMY AND DEVELOPMENT. – 2023. – Vol. 1. – No. 11-12.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
Germany
United States of America
Italy
United Kingdom
France
Canada
Uzbekistan
Japan
Republic of Korea
Australia
Spain
Switzerland
Sweden
Netherlands
China
India
