INTERPRETATION OF EXPRESSIVENESS IN PUBLIC CATERING (FOOD SERVICE) VOCABULARY ACROSS LINGUISTIC LEVELS
DOI:
https://doi.org/10.55640/Keywords:
public catering vocabulary, food service discourse, expressiveness, linguistic levels, lexical expressiveness, stylistic devices, evaluative language, pragmatic function.Abstract
This study examines the interpretation of expressiveness in public catering (food service) vocabulary across different linguistic levels. Expressiveness in this domain reflects not only the nominative function of language but also its emotional, evaluative, and pragmatic aspects, which are actively used to attract consumers and shape their perceptions. The research analyzes expressive means at lexical, morphological, syntactic, and stylistic levels, highlighting how language units function in menus, advertising texts, and oral communication in the food service sphere. Special attention is given to figurative language, evaluative lexemes, diminutive forms, and syntactic constructions that enhance imagery and emotional impact. The study demonstrates that expressiveness serves as an important communicative tool, contributing to persuasive effectiveness and cultural specificity in public catering discourse.
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