DIGITAL ANALYTICS: HOW DATA CAN HELP INCREASE SALES

Authors

  • Suyunova Kamilla Bakhromovna, Abdukhalilov Azizjon Alisherovich, Abdukakhorov Amirjon Agzamovich Samarkand Institute of Economics and Service

DOI:

https://doi.org/10.55640/

Keywords:

Digital analytics, conversion, marketing, Big Data, user behavior, advertising optimization, sales, KPIs.

Abstract

This article examines the role of digital analytics in improving the effectiveness of marketing strategies and increasing sales. It examines key tools, methods for collecting and processing data, and the impact of analytics on management decisions. A comparative table demonstrates how different types of data contribute to increased conversion, optimized advertising costs, and improved customer satisfaction.

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References

1.Kotler F., Kartajaya H., Setiawan I. "Marketing 5.0: Technologies for Humanity".

2.Chaffey D. Digital Marketing: Strategy, Implementation and Practice. Pearson, 2022.

3.Ryan D. Understanding Digital Marketing. Kogan Page, 2020.

4.Google Analytics Academy. Materials and training resources.

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7.Суюнова К. Б., Абдуганиева Ф. З. НЕОБХОДИМОСТЬ ИНТЕРНЕТ-МАРКЕТИНГА В РАЗВИТИЕ БИЗНЕСА //Journal of marketing, business and management. – 2024. – Т. 3. – №. 9. – С. 94-98.

8.Bakhromovna S. K., O’G’Li U. O. B. THE EVOLUTION OF SCIENTIFIC VIEWS ABOUT THE ROLE OF THE STATE AND STATE REGULATION IN A MARKET ECONOMY //Journal of marketing, business and management. – 2024. – Т. 3. – №. 4. – С. 58-63.

9.Артикова Ш. И., Фахриев Ш. С. ПРЕИМУЩЕСТВА И НЕДОСТАТКИ ПОЛЕВЫХ ЭКСПЕРИМЕНТОВ //Modern education and development. – 2025. – Т. 18. – №. 6. – С. 257-263.

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Published

2025-12-02

Issue

Vol. 4 No. 10 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

DIGITAL ANALYTICS: HOW DATA CAN HELP INCREASE SALES. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(10), 2451-2452. https://doi.org/10.55640/

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