MECHANISMS FOR MAKING MARKETING DECISIONS BASED ON ARTIFICIAL INTELLIGENCE

Authors

  • Kamilov Dilshod Tuychi ugli Sambhram University Head of the Department of Business Administration, Doctor of Economic Sciences, Associate Professor

DOI:

https://doi.org/10.55640/

Keywords:

artificial intelligence, marketing management, data-driven decisions, Big Data, consumer behavior, forecasting, CRM, marketing analytics, digital economy.

Abstract

 this article analyzes the theoretical and practical aspects of marketing decision-making mechanisms based on artificial intelligence (AI) technologies. The role of artificial intelligence in the processes of data-based marketing management, forecasting consumer behavior, segmentation, development of personalized proposals, and evaluation of marketing effectiveness in the digital economy is highlighted. As a result of the study, an integrated model aimed at optimizing marketing decisions was proposed.

Downloads

Download data is not yet available.

References

1.Russell, S., & Norvig, P. (2021). Artificial intelligence: A modern approach (4th ed.). Pearson.

2.Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard Business Review, 96(1), 108–116.

3.Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.

4.Kumar, V., Dixit, A., Javalgi, R. G., & Dass, M. (2016). Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing. Journal of the Academy of Marketing Science, 44(1), 24–45. https://doi.org/10.1007/s11747-015-0426-9

5.Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. W. W. Norton & Company.

Downloads

Published

2025-12-31

Issue

Vol. 4 No. 11 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

MECHANISMS FOR MAKING MARKETING DECISIONS BASED ON ARTIFICIAL INTELLIGENCE. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(11), 3658-3661. https://doi.org/10.55640/

Similar Articles

1-10 of 2422

You may also start an advanced similarity search for this article.