PSYCHOLOGICAL FACTORS INFLUENCING THE FORMATION OF ECOLOGICAL BEHAVIOR IN STUDENTS.
DOI:
https://doi.org/10.55640/Keywords:
ecological behavior, environmental psychology, students, motivation, self-efficacy, values.Abstract
This article examines key psychological factors that influence the development of ecological behavior among university students. Drawing on contemporary theories of environmental psychology, social learning, and motivation, the research analyzes how values, attitudes, emotional intelligence, social norms, cognitive awareness, and self-efficacy shape students’ pro-environmental actions. The study demonstrates that ecological behavior does not emerge spontaneously; rather, it is strengthened by internal motivation, perceived behavioral control, socio-cultural context, and environmental education practices. The findings contribute to understanding psychological determinants of ecological consciousness and provide practical recommendations for enhancing ecological behavior in higher education institutions.
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References
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