DIGITALIZATION OF TOURISM: HOW TECHNOLOGIES ARE TRANSFORMING THE TOURISM SECTOR IN UZBEKISTAN

Authors

  • Nasreddinova Mehrangiz Shavkatovna

DOI:

https://doi.org/10.55640/

Keywords:

Digitalization, Tourism, Mobile Applications, Online Booking, Virtual Tours, Social Media, Uzbekistan

Abstract

This study explores the impact of digital technologies on the tourism sector in Uzbekistan, examining how tools such as mobile applications, online booking platforms, virtual tours, and social media are transforming service delivery, customer engagement, and marketing strategies. A mixed-methods approach was employed, combining surveys of 120 tourists and interviews with tourism service providers. Results indicate that mobile applications and online booking platforms are the most widely used technologies, enhancing convenience, operational efficiency, and customer satisfaction. Virtual tours and social media further contribute to pre-visit engagement and international visibility. Challenges identified include limited technical skills, high implementation costs, and uneven internet connectivity. The findings suggest that strategic integration of digital technologies, supported by training and infrastructure development, can significantly advance the competitiveness and sustainability of Uzbekistan’s tourism industry.

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References

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3.Xiang, Z., Du, Q., Ma, Y., & Fan, W. (2017). A comparative analysis of major online review platforms: Implications for social media analytics in hospitality and tourism. Tourism Management, 58, 51–65.

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6.UNWTO. (2021). Digital Transformation in Tourism: Global Trends and Insights. United Nations World Tourism Organization. Retrieved from https://www.unwto.org

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Published

2025-10-31

Issue

Vol. 4 No. 9 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

DIGITALIZATION OF TOURISM: HOW TECHNOLOGIES ARE TRANSFORMING THE TOURISM SECTOR IN UZBEKISTAN. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(9), 1812-1815. https://doi.org/10.55640/

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