SOME REMARKS ON THE STRUCTURAL COMPOSITION OF BRANDS
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This article provides information on the structural composition of brand names, the appropriate selection of words for a brand, and the types of words forming brands in terms of meaning and structure. The principles are explained using examples.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
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References
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