The Role and Importance of Advertising in a Competitive Environment
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Abstract
In today’s fast-paced and globalized marketplace, advertising plays a central role in enabling businesses to survive and grow in competitive environments. It is not only a tool for product promotion but also a strategic instrument that shapes consumer perceptions, builds brand loyalty, and differentiates firms in saturated markets. This article explores the economic, psychological, and strategic importance of advertising in competitive conditions, evaluates its evolving forms in the digital age, and assesses its impact on consumer behavior and business performance.
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