THE INTERNET AS A CATALYST FOR THE DEVELOPMENT OF E-COMMERCE
DOI:
https://doi.org/10.55640/Keywords:
internet, e-commerce communication, target segment, information resources, efficiency, customer feedback.Abstract
The article is devoted to the study of the role of the Internet in the development of electronic commerce. The author analyzes the key aspects that contribute to the transformation of traditional trade models under the influence of digital technologies. Factors such as the availability of Internet technologies, their impact on consumer preferences, as well as on the business processes of companies are considered.
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