THE EFFECTIVENESS OF MARKETING 4.0 ACTIVITIES IN PROMOTING SUSTAINABLE DEVELOPMENT OF ENTREPRENEURSHIP IN THE FOOD PRODUCTION SECTOR

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Published: 2025-04-28
DOI: https://doi.org/10.55640/
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Abdulxamidova Nodira Abdurashitovna
Teacher at Oriental University

Abstract

This study examines the effectiveness of Marketing 4.0 in fostering sustainable entrepreneurship within the food production industry. With globalization and technological advancements reshaping the market landscape, the integration of digital channels in marketing presents both challenges and opportunities for businesses. Utilizing a mixed-methods approach, this research highlights key strategies associated with Marketing 4.0, their implementation in food production, and the resultant impact on sustainability. The findings indicate that businesses employing Marketing 4.0 strategies not only improve their market performance but also contribute to sustainable practices, establishing a model for future growth and development.

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Vol. 4 No. 3 (2025): Journal of Multidisciplinary Sciences and Innovations: Journal of Multidisciplinary Sciences and Innovations

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

THE EFFECTIVENESS OF MARKETING 4.0 ACTIVITIES IN PROMOTING SUSTAINABLE DEVELOPMENT OF ENTREPRENEURSHIP IN THE FOOD PRODUCTION SECTOR. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(3), 678-680. https://doi.org/10.55640/

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