THE ROLE OF MARKETING STRATEGIES IN ENHANCING REGIONAL EXPORT POTENTIAL: EMPIRICAL EVIDENCE AND POLICY IMPLICATIONS

Authors

  • Z.B.Jumayeva Asia international university, Bukhara, Uzbekistan

DOI:

https://doi.org/10.55640/

Keywords:

regional export potential; marketing strategies; export performance; digital marketing; public–private partnerships; international trade.

Abstract

 The effective deployment of marketing strategies has become a decisive factor in strengthening regional export potential and facilitating the integration of regional economies into global markets. This article examines how strategic marketing alignment—encompassing market intelligence, product positioning, digital outreach, and institutional support—contributes to improved export performance at the regional level. Drawing on empirical evidence from diverse country cases, including Spain, Kenya, Chile, and Vietnam, the study highlights the importance of adaptive marketing practices tailored to destination-market conditions. Particular attention is given to the role of digital technologies, public–private cooperation, and export promotion programs in reducing market entry barriers for small and medium-sized enterprises. The findings demonstrate that regions adopting coordinated marketing frameworks and multi-criteria assessment models achieve higher export resilience, competitiveness, and sustainable growth. The paper concludes with policy-oriented recommendations aimed at integrating marketing-driven strategies into regional export development agendas.

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References

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Published

2026-01-18

Issue

Vol. 5 No. 01 (2026): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

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Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

THE ROLE OF MARKETING STRATEGIES IN ENHANCING REGIONAL EXPORT POTENTIAL: EMPIRICAL EVIDENCE AND POLICY IMPLICATIONS. (2026). Journal of Multidisciplinary Sciences and Innovations, 5(01), 1139-1142. https://doi.org/10.55640/

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