NATIONAL, CULTURAL, AND IDEOLOGICAL FEATURES OF THE REPRESENTATION OF WOMEN IN UZBEK AND TURKISH MEDIA SPACES

Abstract

 This article examines the formation of the female image in the media spaces of Uzbekistan and Turkey through the lens of historical, cultural, and ideological factors. The study analyzes television programs, drama series, news broadcasts, advertising materials, and digital media content using a comparative approach. In Uzbek media, the woman is predominantly represented as the moral foundation of the family, a nurturer of children, and a symbolic guardian of traditional values. In contrast, Turkish media more frequently depicts women as socially active individuals with professional ambitions, personal agency, and visible participation in public life.

The analysis reveals that Uzbek media largely promotes collectivist values, where the representation of women is closely linked to ideals of stability, tradition, and cultural continuity. Meanwhile, Turkish media reflects a dynamic interplay between traditional norms and modern attitudes, producing more contested and diverse gender portrayals. Under the influence of globalization, internet platforms, and transnational cultural flows, both media contexts are experiencing a gradual reinterpretation of femininity and gender roles. The findings indicate that the construction of the female image in media is closely connected to national identity formation, cultural ideology, and public consciousness.