OPPORTUNITIES FOR INTRODUCING INNOVATIONS IN RESTAURANT SERVICE ENTERPRISES
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The article analyzes the possibilities of introducing innovations in restaurant service enterprises, their impact on efficiency and competitiveness. The possibility of increasing the quality of service and customer satisfaction based on modern technologies, digital platforms, marketing approaches and organizational innovations is scientifically substantiated. The study analyzes foreign and local experiences and develops practical recommendations for the application of innovative approaches in the restaurant business in the conditions of Uzbekistan. The results show that the widespread introduction of innovations contributes to the sustainable development of restaurant enterprises, increasing customer loyalty and increasing economic efficiency.
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