METHODOLOGY FOR ASSESSING THE EFFECTIVENESS OF AN ORGANIZATION'S MARKETING STRATEGY

Authors

  • Jumayeva Zamira Bustanovna Asia international university, Bukhara, Uzbekistan

DOI:

https://doi.org/10.55640/

Keywords:

effectiveness of strategies, marketing strategies, economic strategies, evaluation principles, project life cycle, cash flows, time factor, inflation, uncertainty and risks, enterprise competitiveness, marketing mix, sales volume, demand for products, marketing expenses, profitability of commercial activities, integral indicator of competitiveness

Abstract

The article discusses the theory and practice of developing and implementing an effective marketing strategy in modern Russia, which is particularly important for domestic enterprises.

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References

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Published

2025-09-23

Issue

Vol. 4 No. 8 (2025): Journal of Multidisciplinary Sciences and Innovations

Section

Articles

License

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This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.

How to Cite

METHODOLOGY FOR ASSESSING THE EFFECTIVENESS OF AN ORGANIZATION’S MARKETING STRATEGY. (2025). Journal of Multidisciplinary Sciences and Innovations, 4(8), 554-556. https://doi.org/10.55640/

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