THE ESSENCE OF THE MARKETING SYSTEM OF PRESCHOOL EDUCATION
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this article is aimed at revealing the essence of the marketing system of preschool education, identifying its structural elements and developing strategies that are optimal for application in the conditions of Uzbekistan. The study identified the concept, goals and objectives of preschool marketing, described the structural elements of the marketing system, and analyzed the current state of marketing activities in preschool educational organizations in Uzbekistan. Based on the results of the study, pre-school marketing strategies were developed and practical recommendations were made. The article is intended for the heads and employees of preschool educational organizations.
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