INTEGRATION OF MARKETING AND SALES LOGISTICS AS A FACTOR IN INCREASING THE COMPETITIVENESS OF SERVICE ENTERPRISES
DOI:
https://doi.org/10.55640/Keywords:
marketing, sales logistics, service industry, competitiveness, business process integration, service logistics, customer focus, management effectiveness.Abstract
In an increasingly competitive service market, a comprehensive approach to enterprise management based on the integration of marketing and sales logistics is becoming increasingly important. This article examines the theoretical and practical aspects of the interaction between marketing and logistics functions in sales and customer service. It is demonstrated that the alignment of marketing strategies and logistics processes contributes to improved service quality, reduced costs, accelerated product flow, and the development of sustainable competitive advantages for service companies. Particular attention is paid to the role of a customer-centric approach, service logistics, and supply chain management in ensuring competitiveness.
References
1.Котлер Ф. Маркетинг менеджмент. — М.: Питер, 2020.
2.Балабанов И.Т. Основы маркетинга и логистики. — М.: Финансы и статистика, 2019.
3.Christopher M. Logistics and Supply Chain Management. — London: Pearson Education, 2016.
4.Bowersox D., Closs D., Cooper M. Supply Chain Logistics Management. — New York: McGraw-Hill, 2018.
5.Саидов А.Х. Развитие сферы услуг и повышение её конкурентоспособности в Узбекистане // Экономика и инновации. — 2022. — №4.
6.Juraev I. I., Mamatkulova D. J. THE CONCEPT OF INFLATION AND ITS’ESSENTIAL ROLE IN THE ECONOMY //International Scientific and Practical Conference World Science. – ROST, 2017. – Т. 2. – №. 5. – С. 42-43.
7.Jalolovna M. S. Use of modern marketing concepts in the activities of enterprises in the conditions of innovative and digital economy //Web of Discoveries: Journal of Analysis and Inventions. – 2023. – Т. 1. – №. 8. – С. 48-50.
8.Парасураман А., Зейтамл В. Качество обслуживания и удовлетворенность клиентов. — Journal of Marketing Research, 2019.
9.Ловлок К., Райт Л. Маркетинг услуг. — СПб.: Питер, 2020.
10.Маматкулова Ш. ОРГАНИЗАЦИЯ МАРКЕТИНГОВЫХ ИССЛЕДОВАНИЙ ПО ФОРМИРОВАНИЮ КАДРОВОЙ ПОЛИТИКИ НА РЫНКЕ ТРУДА //Экономическое развитие и анализ. – 2024. – Т. 2. – №. 1. – С. 392-397.
11.Jalolovna M. S. Features of the development of the marketing strategy of the enterprise //European Journal of Molecular and Clinical Medicine. – 2020. – Т. 7. – №. 2. – С. 6194-6205.
12.ママトクロヴァニルファル. 津田梅子の教育思想の特質に関する一考察: 女性の自立と地位向上をめぐる視点から : дис. – Waseda University, 2010.
13.Kotler P., Keller K. Marketing Management. — Pearson, 2019.
14.Kumar V., Reinartz W. Customer Loyalty and Lifetime Value. — Harvard Business Review, 2018.
15.Buttle F., Maklan S. Customer Relationship Management. — Routledge, 2020.
16.Verhoef P. et al. Omnichannel customer experience. — Journal of Retailing, 2021.
17.Payne A., Frow P. Strategic Customer Management. — Cambridge University Press, 2017.
18.Котлер Ф., Армстронг Г. Основы маркетинга. — М.: Вильямс, 2021.
19.Jalolovna M. S. Quality and Consumer Evaluation of Goods On The Market in an Innovation Economy //International Journal of Scientific Trends. – 2024. – Т. 3. – №. 1. – С. 93-96.
20.Jalolovna M. S. THE ROLE OF CONTENT MARKETING IN ATTRACTING AND RETAINING CUSTOMERS //Western European Journal of Historical Events and Social Science. – 2024. – Т. 2. – №. 3. – С. 22-26.
21.Маматкулова Ш. МЕҲНАТ БОЗОРИДА КАДРЛАР СИЁСАТИНИ ШАКЛЛАНТИРИШ БЎЙИЧА МАРКЕТИНГ ТАДҚИҚОТЛАРИНИ ТАШКИЛ ЭТИШ //Iqtisodiy taraqqiyot va tahlil. – 2024. – Т. 2. – №. 1. – С. 392-397.
22.Mamatkulova S. et al. Improvement of the GIS map of the potential of biomass for the development of bioenergy production in the Republic of Uzbekistan //AIP Conference Proceedings. – AIP Publishing, 2022. – Т. 2432. – №. 1.
23.Mamatkulova S. H. J. Communicative language teaching in the national context. TJE-Tematics Journal of Communication Skills ISSN 2277-3053, Vol-6-(Issue-1-2022), 2–5 [Электронный ресурс].
24.Маматкулова Ш. Ж. Место и роль маркетинговых исследований в маркетинговой деятельности промышленных предприятий //Архивариус. – 2020. – №. 8 (53). – С. 48-51.
25.Блэквелл Р., Миниард П., Энджел Дж. Потребительское поведение. — СПб.: Питер, 2021.
26.Mamatkulova S., Uzakov G. Assessment of the Gross Potential of Local Waste Based on Geoinformation Systems for Bioenergy Production //The Journal of CIEES. – 2021. – Т. 1. – №. 1. – С. 34-39.
27.Mamatkulova S. K. et al. Effect of microbiological biofertilities on cotton fiber quality and expression of genes responsible for trait development //Niva Povolzhiia (Niva Povolzhya). – 2022. – Т. 1. – №. 61. – С. 1004.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
