OPTIMIZING STRATEGIC DECISION-MAKING FRAMEWORKS WITHIN SMALL BUSINESS ENTERPRISES
DOI:
https://doi.org/10.55640/Keywords:
Small Business Management, Decision-Making Optimization, Strategic Agility, Data-Driven Management, Heuristics, Entrepreneurial Growth.Abstract
This paper investigates the multifaceted dynamics of managerial decision-making within small business environments, identifying the systemic challenges and potential pathways for optimization. Small businesses often operate under severe resource constraints, high market volatility, and a reliance on intuitive rather than analytical methodologies. The study explores the transition from informal, experience-based heuristics to structured, data-driven frameworks. By analyzing the integration of digital tools, the role of cognitive biases in owner-managed firms, and the necessity of agile feedback loops, the research proposes a holistic model for improving decision quality. Findings suggest that while intuition remains a valuable asset for speed, its effectiveness is significantly enhanced when balanced with quantitative analysis and decentralized communication structures. The paper concludes that the sustainability of small enterprises in a competitive global economy depends on the professionalization of the decision-making process through continuous learning and technological adoption.
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