METHODS OF PROMOTING AND STIMULATING THE SALE OF ECOLOGICAL PRODUCTS IN COMMERCIAL ENTERPRISES
DOI:
https://doi.org/10.55640/Keywords:
Ecological products, marketing, commercial enterprise, green economy, promotion, strategy.Abstract
This article analyzes modern methods of promoting and stimulating the sale of ecological products in commercial enterprises. In the context of the green economy, the growing demand for environmentally friendly products encourages businesses to implement new marketing strategies. The study explores the main challenges encountered in the process of selling eco-friendly products, identifies their possible solutions, and evaluates effective promotion mechanisms. Additionally, the strategic role of marketing in delivering ecological products to consumers is examined and compared with international practices. The research results are aimed at developing practical recommendations to increase the efficiency of delivering eco-friendly products to consumers.
References
1.Decision of the President of the Republic of Uzbekistan Sh.M. Mirziyoyev dated October 4, 2019, "Strategy for Transition to a Green Economy." // Lex.uz
2.Resolution of the Cabinet of Ministers of the Republic of Uzbekistan. Green Economy Strategy, 2023.
3.Data of the National Statistical Committee of Uzbekistan, 2024.
4.Kotler P., Keller K.L. Marketing Management. 15th Edition. Pearson, 2016.
5.Ottman J.A. The New Rules of Green Marketing. Berrett-Koehler Publishers, 2011.
6.Porter M.E., Kramer M.R. Creating Shared Value. Harvard Business Review, 2011.
7.Soliev R.M., Qodirov N.X. “Ecology and Environmental Protection.” – Tashkent: Uzbekistan, 2021. – 296 p.
8.Xolmatova S.A. “Green Economy and its Impact on the Economy of Uzbekistan.” // Journal of Economics and Innovative Technologies, 2023, No. 2 (46). – P. 123–130.
9.Zokirov A.S., Rahimova D.I. “Digital Economy and E-commerce: Development Directions Based on Ecological Efficiency.” // Journal of Economy and Statistics of Uzbekistan. – 2022, No. 3. – P. 75–84.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors retain the copyright of their manuscripts, and all Open Access articles are disseminated under the terms of the Creative Commons Attribution License 4.0 (CC-BY), which licenses unrestricted use, distribution, and reproduction in any medium, provided that the original work is appropriately cited. The use of general descriptive names, trade names, trademarks, and so forth in this publication, even if not specifically identified, does not imply that these names are not protected by the relevant laws and regulations.
