CROSS-CULTURAL MANAGEMENT IN GLOBAL BUSINESSES: CHALLENGES AND SOLUTIONS
DOI:
https://doi.org/10.55640/Keywords:
Cross-culture management, management, global business, globalization, theories, leadership styles, barriers, training.Abstract
This thesis analyzes the problems and remedies of cross-culture management (CCM) in relation to global business practices. It has become increasingly critical for organizational leaders to manage culturally diverse teams, as institutions shift towards globalization. Primary theories such as Hofstede’s Cultural Dimensions, Trompenaars' Seven Dimensions, and the GLOBE project form the basis of this research, which employs a mixed method approach. The survey data of 61 respondents from different sectors was analyzed with the aid of SPSS. The analysis focused on several determinants of holistic approach in cross-cultural management effectiveness such as communication barriers, leadership styles, culture, and training. The results indicate that organizational capacity for diversity management is improved with open communication, participative leadership, and formal cross-cultural diversity training. Other findings suggest that organization design should incorporate tailored diversity training, proactive strategies to build intercultural competence, and enhance participation of social media in virtual teamwork. These findings are intended to help global businesses design more proactive and flexible policies regarding CCM.
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