STYLISTIC FEATURES OF METAPHOR IN PUBLICISTIC TEXTS
DOI:
https://doi.org/10.55640/Keywords:
metaphor, stylistic features, publicistic text, journalistic discourse, cognitive function, emotional expressiveness, ideological function, pragmatics.Abstract
This article analyzes the stylistic features of metaphors in publicistic texts, highlighting their significant role in shaping readers' perception and influencing public opinion. The study focuses on how metaphors contribute to emotional expressiveness, ideological coloring, and textual coherence. Through examples from publicistic discourse, the research explores different types of metaphors and their pragmatic functions in modern journalism. Findings show that metaphors in publicistic writing serve not only aesthetic purposes but also persuasive and cognitive functions.
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