THE REASON AND PURPOSE OF USING PAREMIOLOGICAL UNITS IN OFFICIAL STATEMENTS IN PUBLICISTIC DISCOURSE
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Abstract
The use of paremiological units—commonly known as proverbs, sayings, or idiomatic expressions—holds significant importance in the realm of publicistic discourse, particularly in official statements. Paremiological units, due to their concise and often universally understood nature, serve as powerful rhetorical tools for communication. This article explores the reason and purpose of incorporating these linguistic elements into official and public statements, examining how they help shape meaning, persuade audiences, and enhance the effectiveness of messages.
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