THE USE OF PRACTICAL EXERCISES AND INTERACTIVE METHODS IN TEACHING BUSINESS FUNDAMENTALS
DOI:
https://doi.org/10.55640/Keywords:
business education, interactive methods, practical exercises, active learning, pedagogical approaches, higher education, professional competenciesAbstract
This article examines the effectiveness of practical exercises and interactive methods in teaching business fundamentals at higher education institutions. The findings indicate that integrating case studies, simulations, group projects, and interactive discussions significantly improves learning outcomes compared to traditional lecture-based instruction.
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