THE ROLE OF PUBLIC RELATIONS TECHNOLOGIES IN ENHANCING THE ACTIVITIES OF YOUTH ORGANIZATIONS
DOI:
https://doi.org/10.55640/Keywords:
NGOs, international experience, communication, strategic dialogue, integration, innovation, youth engagement, perseverance, resilience, motivation, globalization, PR tools, social communication, youth policy, value-based governance.Abstract
This article analyzes the role and importance of public relations (PR) technologies in the activities of youth organizations. It examines the contribution of PR technologies to establishing effective communication with young people, building a positive organizational image, strengthening public trust, and increasing youth social engagement. The study also highlights the opportunities for improving organizational effectiveness through the use of modern information and communication technologies and innovative public relations tools.
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